"Love life and it will love you back."

Certainly, many of you have been in our stores... and if not, you should make stopping in a priority :) Why? Because roll: has established a unparalled precedent for women's apparel and accessories by developing relationships with outstanding companies and brands that have comparable values to our own. Even better, these companies have a past. They have a story. They have their own definition of fitness, and how it is involved in our lives. Lets face it. Women could do it all if they had to (HELLO Octomom!). So, what is better than apparel that is made for all of the conditions we face? Technical, yet practical; Trendy, but comfortable; Bold, yet beautiful. It is from these desires that the selection of the roll: Women's apparel selection hails from. So come on ladies, whether you're looking for apparel that fits your everyday needs, or something more technical, we have it all. And we're not going to stop there. To offer our customers the best of selection to accommodate these needs is of our highest priority. So as always, more to come. Let me know what you think of our selections. Love it? Hate it? Want it? Email me at lauren@roll-online.com! Thanks!

Lole: Live Out Loud Everyday.

"We understand the active woman. We know she loves the outdoors and communing with nature. Working out, to her really menas playing outside. Exercising is a daily delight for herself and her family. It’s how she expresses her individuality, her passion for a full life, lived out loud. The clothes she wears reflect all that it means to be her."

prAna for Women

"Nature has guided prAna since the very start, with its abundance of color, materials and energy along with endless inspiration to make products that can be well worn and, more importantly, well lived in. Whether in our sports, our travels or in our yoga practice, the adventure has never failed to make us many wonderful friends and memories. For these incredible generosities, we are grateful and hope to give back something in return."

Terry Precision

"We want women to have fun cycling. That's it, in a nutshell. Consequently we make things that fit better, look better, perform better and make for happier riding occasions."

Pearl Izumi

"The name Pearl Izumi is derived from the gem "pearl" and an area of Japan known for its clear water "Izumi." Literally translated, our name means, "fountain of pearls.'"

Finally, a way to achieve more comfort while riding, not to mention looking good doing it!

A simple answer to a timeless question..

This may be the easiest process you ever experience. Far easier in comparison to a tire rotation, oil change, appliance search, or shopping for school supplies. Trust me, all the work has already been done. When it comes to looking for a chick bike, it doesn't have to be difficult. After all, if the shoe fits - wear it.

That's right.. you've all heard it, but what actually comes together to compose a ride specific to our geometry? Well, besides the commonly thought lower top tube, and all of those pastel Easter Bunny colors (Bedazzle whatever you'd like ladies!) Is it simply a marketing ploy? For Giant, it is simply a mission. It is a dedication to realize the differences between women and men. It is a painstaking effort to address these issues to make riding more comfortable, and to do so from all angles. So, what is behind Giant's 5 point address to women specific issues? What does Giant do differently?

"Giant provides bikes specifically for the particular needs of women. And not from a physiological standpoint. We try to fully understand the individual rider. We think about how women interact with our products from a variety of perspectives, including visual impact, emotional response, and the feel underneath." -Giant Bicycles

Giant focuses on the Geometry, Styling, Sizing, Components, and Construction to ensure the quality and approval, to and from, their most appreciative customers. These differences are milestones for the bicycle market, let alone standards for everyone else in the industry. This is the one time in your life when being a woman is, well, simple.

Come in, put faith in us. I'd love to get on a bike with you and see your face when you feel the difference. Combined with the Giant 5 Point System and the roll: Perfect Fit, you'll be more than prepared for the upcoming spring. Give it a shot, register for your FREE fit consultation @ http://roll-online.com/articles/roll-perfect-fit-pg154.htm.

Welcome!

Here, Here! Finally a blog dedicated to the ladies - all of us! Being in the shop year round, we see you, talk to you, and listen to you. We all enjoy riding for different reasons- great rec. time with the kids, a way to stay healthy, a time to chat, and for some of us (Laura), a time for us to act as if we were center stage, and a backup to the one, and ONLY, Celine Dion. Whatever the reason may be, we share the same passion. We love the feeling of that two-wheeled escape that doesn't talk back, listens well, and doesn't leave the toilet seat up :) As a Sales Manager at the Polaris location, I love speaking with all of you, hearing your stories, and watching you become involved. Now, I believe we can all benefit by promoting an avenue to expand on these leads, earn more from our investments, and believe in ourselves again. I believe cycling has the ability to transform our lives. To me; It is more than a single revolution, cadence, or distance. It is more than a pound here and there. It is about the consistent battles that all of us are faced with at one point in our lives. It is about establishing friendships and relationships that are based off of common interest. It is a little blue sky, the crisp wind against your face, the rhythm of the ride, and a quick diversion of reality back to the good 'ole days. It is about laughter, excitement, and motivation. For me, it is about making this experience apparent to people, helping to believe in themselves, each other, and the goals that we can achieve together! With that said, if you have any questions, comments, areas of interest - please don't hesitate to come in and chat, or email me at lauren@roll-online.com :) Other than that, continue to check back and see our progress!