"Love life and it will love you back."

Certainly, many of you have been in our stores... and if not, you should make stopping in a priority :) Why? Because roll: has established a unparalled precedent for women's apparel and accessories by developing relationships with outstanding companies and brands that have comparable values to our own. Even better, these companies have a past. They have a story. They have their own definition of fitness, and how it is involved in our lives. Lets face it. Women could do it all if they had to (HELLO Octomom!). So, what is better than apparel that is made for all of the conditions we face? Technical, yet practical; Trendy, but comfortable; Bold, yet beautiful. It is from these desires that the selection of the roll: Women's apparel selection hails from. So come on ladies, whether you're looking for apparel that fits your everyday needs, or something more technical, we have it all. And we're not going to stop there. To offer our customers the best of selection to accommodate these needs is of our highest priority. So as always, more to come. Let me know what you think of our selections. Love it? Hate it? Want it? Email me at lauren@roll-online.com! Thanks!

Lole: Live Out Loud Everyday.

"We understand the active woman. We know she loves the outdoors and communing with nature. Working out, to her really menas playing outside. Exercising is a daily delight for herself and her family. It’s how she expresses her individuality, her passion for a full life, lived out loud. The clothes she wears reflect all that it means to be her."

prAna for Women

"Nature has guided prAna since the very start, with its abundance of color, materials and energy along with endless inspiration to make products that can be well worn and, more importantly, well lived in. Whether in our sports, our travels or in our yoga practice, the adventure has never failed to make us many wonderful friends and memories. For these incredible generosities, we are grateful and hope to give back something in return."

Terry Precision

"We want women to have fun cycling. That's it, in a nutshell. Consequently we make things that fit better, look better, perform better and make for happier riding occasions."

Pearl Izumi

"The name Pearl Izumi is derived from the gem "pearl" and an area of Japan known for its clear water "Izumi." Literally translated, our name means, "fountain of pearls.'"

Finally, a way to achieve more comfort while riding, not to mention looking good doing it!